Senior Vice President of Marketing

Senior Vice President of Marketing

Position Details

Why This Position Exists

This position exists to drive admissions revenue and fan engagement for Speedway Motorsports by developing and executing the marketing strategy across every company. As the GLOBE leader for Marketing, this teammate sets the direction, standards, and creative vision that make our companies known and our events full.

This teammate leads the Marketing Leadership Team and owns the full breadth of marketing disciplines — marketing plans, brand, creative, advertising, pricing, social media, email, website, influencer and content strategy, consumer products, and segmentation. This teammate is responsible for the marketing budget — operating expense and capital — maintains the NASCAR marketing relationship, and owns the Marketing Playbook. When fans are buying, our brand is growing, the budget is delivering measurable return, and every company has a marketing plan that delivers, this teammate has done the job well.

Key Responsibilities

1. Marketing Strategy and Admissions Revenue

This teammate is responsible for the marketing strategy of Speedway Motorsports and for ensuring that every company has a marketing plan that drives admissions revenue, renewals, and recovery. This teammate sets pricing strategy, owns the buying process strategy, and ensures that marketing investment produces measurable returns.

Outcomes:

• Admissions revenue targets met or exceeded across all companies.

• Marketing plans in place at every company, aligned with organization strategy.

• Pricing strategy that optimizes revenue while maintaining fan accessibility.

• Renewal and recovery rates that reflect the strength of our fan relationships.

Decides: Organization pricing strategy, marketing investment allocation, and buying process standards.

Recommends: Annual admissions revenue targets and multi-year consumer strategy direction to the COO.

Escalates: Material changes to the organization pricing model or decisions that cross into Sales, Ticketing, or Events scope.

2. Brand, Creative, and Digital Strategy

This teammate is responsible for the brand, creative, advertising, and digital strategy of Speedway Motorsports — including social media, email, website, influencer, and content strategy. This teammate ensures our brand is consistent, compelling, and reaching the right audiences through the right channels.

Outcomes:

• Brand presence that is consistent, recognizable, and worthy of remark across all channels.

• Social media engagement growing across platforms.

• Digital campaigns producing measurable fan acquisition and engagement.

• Website traffic and conversion rates meeting organization targets.

Decides: Brand standards, creative direction, and digital channel strategy across the organization.

Recommends: Major brand or creative repositioning and significant agency or platform investments to the COO.

Escalates: Brand decisions that affect corporate client relationships or carry material legal or reputational exposure.

3. Segmentation, Consumer Products, and Specialty Marketing

This teammate is responsible for developing and executing marketing strategies for specific audience segments — including kids, military, groups, and camping. This teammate oversees consumer products and ensures marketing efforts are tailored to the unique characteristics of each audience and each company's market.

Outcomes:

• Audience segmentation informing targeted marketing across all companies.

• Specialty marketing programs producing measurable attendance and revenue.

• Consumer products that generate revenue and reinforce brand identity.

Decides: Segmentation framework and consumer product portfolio direction.

Recommends: New segment investments and consumer product line additions or retirements to the COO.

Escalates: Consumer product partnerships that materially affect organization brand or legal exposure.

4. Marketing Leadership Team, Budget, and Playbook

This teammate leads the Marketing Leadership Team, aligning marketing professionals across all companies on strategy, priorities, and execution. This teammate is responsible for the full marketing budget — operating expense and capital — across the organization, maintains the NASCAR marketing representative relationship, and owns the Marketing Playbook.

Outcomes:

• Marketing Leadership Team aligned on strategy, priorities, and execution.

• Marketing operating budget managed to plan, with spend tied to measurable marketing returns.

• Consumer CapEx investments prioritized, executed on time, and producing measurable returns.

• Marketing Playbook that is current, practical, and followed consistently across the organization.

• Strong working relationship with the NASCAR marketing representative.

Decides: Marketing Leadership Team agenda, Marketing Playbook standards, marketing operating budget allocation, and prioritization of consumer CapEx requests.

Recommends: Annual marketing operating budget, annual consumer CapEx portfolio, and material Playbook revisions to the COO.

Escalates: Budget or CapEx requests that exceed authority thresholds, require reforecast, or affect non-Marketing functions.

5. Functional Team Leadership and Teammate Development

As the GLOBE leader for Marketing, this teammate is responsible for the functional team — the marketing professionals across every Speedway Motorsports company. This includes setting standards, providing perspective, developing teammates, and ensuring the function delivers on its commitments.

Outcomes:

• Marketing talent pipeline that supports succession across the organization.

• Teammates who are growing in craft and clarity about their work.

• A functional team that operates with Humble, Driven, Connected as a standard.

Decides: Marketing function standards, development priorities, and functional team structure.

Recommends: Senior marketing hires, organizational design changes, and compensation structure adjustments to the COO and HR.

Escalates: Teammate performance concerns requiring formal action and structural changes that affect other functions.

This position includes other duties which may be assigned from time to time.

HOW THIS POSITION CONNECTS TO OUR MISSION AND PRINCIPLES

Our mission is to Exceed Expectations. This position carries the weight of that mission across the organization through the Marketing function:

Care for Teammates — Invests in the Marketing function across every company — developing teammates, providing perspective, and ensuring every marketing professional has what they need to succeed.

Be Remarkable — Sets the creative and brand standard that makes every fan interaction worthy of remark — from the first ad impression to the last mile of the event experience.

Impact Community — Uses the Marketing function and consumer CapEx portfolio to amplify community engagement and meaningfully serve the communities where our companies operate.

Continuously Improve — Brings Standardize, Measure, Improve to marketing — raising the Playbook standard, testing rigorously, and profitably improving every channel and program.

Traits We Look For

Teammates who thrive at Speedway Motorsports share three traits. For this position, they look like this:

Humble — Leads the Marketing function without ego, gives credit generously to company marketing teams, and treats every teammate across the organization with appreciation and respect.

Driven — Owns admissions revenue outcomes with discipline and refuses to accept results below what the organization is capable of. Pursues the Marketing Playbook standard every day — not just on event weekends.

Connected — Builds genuine relationships with General Managers, GLOBE leaders, NASCAR, corporate clients, and the Marketing Leadership Team. Communicates early, openly, and honestly.

Qualifications

Required

• Ten or more years of progressive marketing leadership, including organization-wide or multi-site accountability for revenue-generating marketing.

• Demonstrated success leading brand, creative, digital, and direct-response marketing at scale.

• Experience setting pricing strategy and managing consumer revenue targets.

• Proven ability to lead distributed teams across multiple locations and functions.

• Strong written and verbal communication, with the ability to represent the organization to corporate clients, partners, and governing bodies.

Preferred

• Experience in motorsports, live event entertainment, or destination hospitality.

• Experience managing both operating budgets and CapEx portfolios for consumer-facing investments.

• Prior working relationship with NASCAR, IndyCar, or NHRA marketing organizations.

Working Conditions

This position is based at Speedway Motorsports headquarters with regular travel to company facilities and events across the organization. Work during race weekends, major events, and key client activations is expected and includes evenings, weekends, and holidays. Standard office environment when not traveling. Occasional outdoor conditions at events, including heat, cold, and rain. Ability to stand, walk the facility, and manage long event days is required.

Growth from This Position

Teammates who thrive in this position typically advance into organization leadership roles — Executive Vice President, Chief Commercial Officer, or President and General Manager of a company. The scope, visibility, and organization responsibility of this position build the experience required for broader leadership.

Approvals