Coordinator, Marketing

Position Details

Why This Position Exists

This position advances Nashville Superspeedway’s brand visibility, fan engagement, and ticket sales through the execution of data-informed marketing strategies across digital, traditional, and community channels.

This teammate leads the day-to-day execution of the Speedway Motorsports Marketing Playbooks, ensuring alignment, consistency, and innovation across all marketing operations at Nashville Superspeedway.

Key Responsibilities

This teammate is responsible for the following accountability areas. Other duties may be assigned.

1. Marketing Strategy, Promotions, and Paid Media

Execute integrated marketing campaigns combining paid, owned, and earned media with data-informed targeting and optimization.

• Analyze campaign performance, fan behavior, and purchase patterns to inform ticket sales strategy.

• Execute timing, creative approaches, and channel mix for campaigns aligned with enterprise and Nashville-specific insights.

• Improve marketing ROI through efficient allocation of budget and resources.

• Refine Marketing Playbooks by incorporating data-backed learnings and emerging best practices.

In this area, this position:

• Decides Day-to-day campaign adjustments based on real-time performance data

• Decides Creative and channel mix recommendations within approved budget

• Recommends Budget allocation shifts and new campaign approaches to Director

• Escalates Enterprise-level campaign changes or deviations from Playbook standards

2. Event Marketing Execution and Fan Experience

Plan and coordinate all event marketing touchpoints, fan activations, and race week experiences.

• Apply Speedway Motorsports Playbooks to deliver consistent, high-quality on-site fan experiences.

• Oversee event signage, hospitality integration, sponsor activation, and experiential marketing elements.

• Conduct post-event debriefs to capture lessons learned and drive improvement.

In this area, this position:

• Decides On-site marketing execution adjustments during event days

• Decides Post-event debrief format and documentation

• Escalates Sponsor integration issues or deviations from contractual commitments

3. Event Promotion and Campaign Optimization

Develop and execute ticket sales and promotional campaigns for major events, optimizing in real time.

• Monitor metrics during event cycles, adjusting media spend, messaging, and tactics based on sales trends.

• Test and optimize promotional offers, creative assets, and audience targeting to maximize conversion.

• Execute post-event analysis to evaluate effectiveness, ROI, and opportunities for refinement.

In this area, this position:

• Decides In-cycle promotional adjustments within approved parameters

• Recommends New promotional offers or pricing approaches based on data

• Escalates Pricing changes or promotional commitments outside standard guidelines

4. Community Engagement and Partnerships

Design and execute community engagement strategy in alignment with the Speedway Motorsports Community Impact Playbook.

• Plan and implement outreach programs and charitable events, including Speedway Children’s Charities initiatives.

• Serve as a visible ambassador at regional events, civic gatherings, and partner activations.

• Produce digital and social content that amplifies community impact stories.

In this area, this position:

• Decides Community event participation and local partnership outreach within guidelines

• Recommends New community partnerships or charitable initiatives to Director

• Escalates Financial commitments, sponsorship obligations, or brand-sensitive community issues

5. Digital Platforms, Social Media, and Conversion

Provide strategic direction for Nashville Superspeedway’s website, social media, email, and SMS channels using data-driven recommendations.

• Optimize posting cadence, creative performance, audience segmentation, and call-to-action effectiveness.

• Analyze performance data to adjust messaging and tactics supporting ticket sales goals.

• Test, learn, and scale high-performing content and campaigns across platforms.

In this area, this position:

• Decides Content scheduling, platform-specific creative adjustments, and A/B testing

• Decides Audience segmentation and targeting refinements

• Escalates Brand messaging changes or platform strategy shifts to Director

Our Traits in This Position

Humble: Credits teammates for shared wins, seeks feedback to sharpen their craft, and does whatever is needed during race weeks regardless of title.

Driven: Owns campaign performance end to end, monitors data in real time, and treats every event cycle as a chance to improve on the last.

Connected: Maintains strong relationships with speedway teammates, local partners, and community organizations, and serves as a visible ambassador for Nashville Superspeedway.

How This Position Supports Our Mission

Our mission is to Exceed Expectations.

Be Remarkable: Creates marketing campaigns and fan experiences that leave lasting impressions and earn Nashville Superspeedway’s reputation.

Impact Community: Extends the speedway’s reach beyond the track through partnerships, charitable initiatives, and visible involvement in Middle Tennessee.

Care for Teammates: Supports fellow teammates through collaboration, clear communication, and willingness to lend best efforts during high-pressure event cycles.

Continuously Improve: Refines Marketing Playbooks after every campaign and event, ensuring what we learn today makes us stronger tomorrow.

Growth from This Position

This position develops:

• Data-informed marketing strategy and campaign optimization skills

• Live event marketing execution in a high-pressure, multi-stakeholder environment

• Community engagement and brand ambassador experience

• Cross-functional coordination across a network operating model

• Playbook development and continuous improvement discipline

These capabilities may support growth into:

• Roles with broader marketing strategy or campaign ownership scope

• Adjacent functions where fan engagement, data analysis, or brand expertise transfer

• Expanded responsibilities across additional properties or enterprise initiatives

Requirements

Equal Employment Opportunity

Speedway Motorsports is an equal opportunity employer. All qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Disclaimer: This description covers the general nature and level of work performed. It is not exhaustive. Other duties may be assigned. Management may modify duties as needs change. This is not an employment agreement.

Approvals