Intern, Marketing – Social & Digital

Position Details

Why This Position Exists

This position provides dedicated social media content support during Sonoma Raceway’s peak motorsports season. This teammate captures high-quality photo and video content, supports day-to-day social media publishing, and owns the TikTok and Sonoma Drags channels. The position ensures Sonoma Raceway can scale its digital presence strategically during high-demand periods while maintaining the quality, consistency, and brand voice fans expect.

Without this position, the marketing team lacks the capacity to capture and amplify high-value moments in real time during race weekends. Limited real-time coverage reduces overall reach, weakens event visibility, and diminishes the digital value delivered to corporate clients and fans. This position addresses a clear capacity gap and directly supports stronger performance across engagement, audience growth, and overall marketing impact.

Key Responsibilities

This teammate is responsible for the following accountability areas. Other duties may be assigned.

1. Content Capture and Asset Creation

Capture high-quality photo and video content across race weekends and non-event periods, building a versatile content library that supports social media, marketing campaigns, and corporate client needs.

• Consistent capture of priority moments across events, activations, and day-to-day track activity.

• Delivery of organized, high-quality assets that can be efficiently used across multiple channels.

• A diverse and growing content library that supports both event-driven and evergreen storytelling.

In this area, this position:

• Decides Shot selection, content capture approach, and on-site positioning during events

• Escalates Content involving corporate client activations, brand-sensitive situations, or third-party rights

2. Social Content Publishing and Channel Support

Support day-to-day and event-based social media publishing by selecting, editing, and posting content that keeps channels active, engaging, and aligned with overall marketing priorities.

• Consistent posting cadence maintained across both event and non-event periods.

• Timely publishing of content that reflects key moments, campaigns, and ongoing track activity.

• Steady or improving engagement and reach across published content over time.

In this area, this position:

• Decides Content selection and timing for routine posts within established guidelines

• Escalates Posts involving corporate client mentions, crisis-related content, or significant brand messaging

3. TikTok and Sonoma Drags Channel Ownership

Own the strategy, content creation, and day-to-day management of the TikTok account and Sonoma Drags social channels, ensuring a consistent, engaging, and on-brand presence.

• Consistent posting cadence maintained across TikTok and Sonoma Drags channels.

• Growth in followers, reach, and engagement on both platforms.

• Increased content performance (views, watch time, shares) over time.

In this area, this position:

• Decides Content strategy, posting cadence, and creative direction for TikTok and Sonoma Drags

• Escalates Platform policy changes, brand-sensitive content, and cross-channel strategy decisions

4. Content Planning and Coordination

Support pre-event planning and coordination to ensure content opportunities are identified, organized, and aligned with marketing and event priorities.

• Organized content plans and shot lists developed ahead of events.

• Improved efficiency and coverage through proactive coordination with the social team and Sonoma Raceway teammates.

• Timely communication of content needs and priorities to relevant stakeholders, resulting in smoother execution during events and campaigns.

In this area, this position:

• Decides Shot list organization, content scheduling, and day-of capture priorities

• Escalates Conflicts between content priorities and event logistics or corporate client commitments

5. Performance Tracking and Content Optimization

Monitor and evaluate social media content performance to identify what resonates with audiences, using insights to inform future content decisions, improve engagement, and refine overall strategy.

• Regular review and reporting of key performance metrics (reach, engagement, video views, follower growth) across platforms.

• Identification of content trends and insights that inform future content direction and platform strategy.

• Demonstrated improvement in content performance over time based on testing, learnings, and adjustments.

In this area, this position:

• Decides Metrics to track, reporting cadence, and initial content optimization recommendations

• Escalates Strategic shifts in platform approach or significant changes to content direction

Our Traits in This Position

Humble: Approaches the role with a team-first mindset, willing to jump in wherever needed to support real-time coverage during fast-paced event days. Open to perspective and quick adjustments, understanding that strong content is often a collaborative effort between marketing, operations, and corporate clients. Prioritizes the success of the overall brand over individual recognition.

Driven: Operates with a strong sense of urgency and ownership, especially during peak season when timing is critical. Proactively looks for opportunities to capture compelling content, experiment with trends, and elevate performance across platforms. Motivated by results, with a focus on growing engagement, expanding reach, and maximizing the impact of every event.

Connected: Understands how to create content that resonates with fans while also aligning with corporate client and brand goals. Builds strong working relationships across teams and communicates effectively to ensure seamless content capture and storytelling. Stays in tune with social trends and audience behavior to keep Sonoma Raceway’s digital presence relevant, engaging, and community-driven.

How This Position Supports Our Mission

Our mission is to Exceed Expectations.

Care for Teammates: Provides real-time support during high-demand race weekends, helping the marketing team operate more efficiently and reducing workload pressure during peak periods.

Be Remarkable: Enhances Sonoma Raceway’s digital presence by capturing and sharing high-quality, timely content that elevates the fan experience and sets events apart.

Impact Community: Creates engaging, shareable content that connects with fans and strengthens Sonoma Raceway’s relationship with the broader motorsports and Northern California communities.

Continuously Improve: Supports ongoing growth by testing content strategies, analyzing performance, and helping refine the team’s approach to better reach and engage audiences.

Growth from This Position

This position develops:

• Social media content creation, curation, and publishing across multiple platforms

• Photo and video capture in a fast-paced, live event environment

• Channel ownership and platform-specific strategy development

• Content planning, coordination, and cross-functional communication

• Performance analysis and data-informed content optimization

These capabilities may support growth into:

• Roles with dedicated focus in social media management, content creation, or digital marketing

• Marketing positions across the Speedway Motorsports network where digital and content skills transfer

• Adjacent functions where storytelling, brand communication, and audience engagement experience applies

Requirements

Equal Employment Opportunity

Speedway Motorsports is an equal opportunity employer. All qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

This description covers the general nature and level of work performed. It is not exhaustive. Other duties may be assigned. Management may modify duties as needs change. This is not an employment agreement.